You searched for: "Robert Adams"

The results has been filter on Tags containing Advertising Research.
ANA has found 1 results for you, in 118 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Promise nipped in the bud

BP Trading Ltd. decided in 1970 to embark upon an advertising campaign, initially in Europe, designed to create a more favourable image for BP amongst authoritative opinion-formers or media communicators, to influence purchasing decisions in BP's...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Authors: Robert Adams, Mark R. C. Lovell
June 15, 1973
×

Citation

Adams and Lovell (1973a, June 15). Promise nipped in the bud. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/promise-nipped-in-the-bud